Past Projects
Building Brand Equity Through Web & Mobile Experiences
“...worked collaboratively with design and development teams to deliver an MVP that clearly articulated HTH Pool & Spa Care’s value proposition, brand story & key benefits.”
Driving Demand with a User-Centric Strategy
“Leveraging qualitative research, I created personas and their respective user journeys that lead to the development of effective content strategies and communication planning.”
A Modern SellCheck Experience
“...testing creative effectiveness using a combination of behavioral science, visual attention algorithms and marketing expertise...”
A Chronically Harmonious Community App
“…after initial user interviews, I found people were not looking for more treatment options but simply connection, compassion and understanding.”
Bridging the Digital and Retail Gap
“The automated delivery updated kiosks in real-time and could be customized down to a single retail location.”
Creating Sustained Behavior Change
“…using data as an on-demand product to drive business growth and an enriched experience with SellCheck.”
Project Snapshots
UX Design
Landing Page Design
UX Research